I came across
this post about a dollar store that is increasing its prices:On my last visit (to my local dollar store), I saw a sign on the door, telling us customers that owing to the cost of things generally and energy specifically some prices would be raised to $1.25 and others to $2.
Part of the marketing that makes dollar stores work is the idea of a simple, low cost amount. It doesn't seem to work well when you start changing that. I understand that these stores must be under extreme price pressures with the increase in costs, but if they leave the original marketing approach, I think they will have even more trouble surviving.
February 18th, 2006 at 12:18 pm 1140265135
April 23rd, 2006 at 06:32 am 1145770371