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How Smart Are TV Viewers?

February 24th, 2006 at 01:38 pm

The TV Media doesn't think very - a quote from Geraldine Laybourne, the head of Oxygen Media, speaking out against the a la carte cable TV plan.

TV viewers often don't know what they want to watch until it's there for them as an option.

Well, there you go. We don't know what we want to watch so we should pay more to figure it out. Did I miss some logic somewhere?

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