I came across this post about a dollar store that is increasing its prices:
On my last visit (to my local dollar store), I saw a sign on the door, telling us customers that owing to the cost of things generally and energy specifically some prices would be raised to $1.25 and others to $2.
Part of the marketing that makes dollar stores work is the idea of a simple, low cost amount. It doesn't seem to work well when you start changing that. I understand that these stores must be under extreme price pressures with the increase in costs, but if they leave the original marketing approach, I think they will have even more trouble surviving.
The $1.25 Store?
February 18th, 2006 at 12:25 am
February 18th, 2006 at 04:18 am
April 22nd, 2006 at 10:32 pm